Telling a story is like showing friends around a place you love:

  1. Your listeners have to trust you.
  2. You have to be mindful of the story, its major landmarks, and its personal points of interest.
  3. By the end of your time together, your listeners will have made their own connections with the story.

Before you begin the tour, however, you have to connect with your listeners and re-connect to the story. — by Doug Lipman

Here’s a good article on storytelling from storydynamics.com.